Friday, January 25, 2008

Wines of Substance

A newer Walla Walla winery with some new releases, Wines of Substance has a very cool web site:

http://winesofsubstance.com/

I'm not sure anyone wants their wines to remind them of high school chemistry, but, you know, research shows that a shocking percentage of wine consumers buy wines based on the label. The most recent trend - wine with animals on the label. Call it the Yellow Tail Effect.

You have to give them credit for trying to stand out!

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